In June, 2015, Yeast Plant OJSC started release of pressed baker’s yeast “Express” in packs of 50 grams.
The public opinion polls show that the most demanded pack is the small one, because for 1 recipe housewives need just 50 grams yeast.
Pressed yeast has always been most popular among housewives since it creates ideal taste and texture of a baked item. For maximal convenience of sale in retail chains, the product is released in colorful show-boxes 3 kilos each with the tear-off top.
Photo: pressed yeast “Express”
Being the only producer of yeast in the Republic of Belarus, Yeast Plant OJSC decided to please their customers and launched large-scale advertising campaign “+ 5 Grams for Free”. In the framework of the campaign, each buyer of pack of 50 grams is gifted 5 grams. In making bread, pizza and buns at home 5 grams can be important, for in the output there will be more finished products.
Photo: pack of pressed yeast “Express”, 50 grams